Customer Strategy


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  • Optimize payment experience
  • Drive business and market growth

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When you invest in optile, you want results. Who else wants results? Your shareholders and your boardroom, that’s for sure. So you need higher conversions and lower costs – and there are good, bad and better ways to achieve these. Which is where we come in.

Customer Strategy is a team of straight-talking payment experts who help you get maximum value from optile. We research your markets and payment journey to reveal what’s missing from your setup or strategy, identifying your key challenges and the changes needed to keep your stakeholders – and your customers – happy.

Here’s how our client Ernst Krippl, Head of E-commerce/Technology at MediaShop, described our checkout experience service:

“… [we] received 28 actionable recommendations which were prioritized according to their estimated revenue impact and implementation effort. We recently started implementing the recommendations and have already detected a rise in conversion rates.”

Tailor-made strategy


We run a cost-benefit analysis of your payment needs by estimating ROI and calculating the total cost of ownership (TCO) – the make-or-buy question – to help reduce the effort needed to change payment-related processes.

Checkout experience


Our recommendations are actionable, not wishful-thinking. Pragmatic and case-specific, they assess the complexity and the effort needed for implementation so that you have everything necessary to give your customers the ideal checkout experience.

Market rollout


In a fragmented payment market containing so many players that even banks are threatened, how do you steer a course? We help you navigate the currents, by identifying methods and providers needed for your ideal payment setup.

Payment routing


Where you route transactions affects your conversions, costs and risk. We balance these considerations when we advise you on the most suitable routing strategy for your market and payment setup.

Contact our Customer Strategy team now!

Let’s Talk Payments


Always Up-to-Date

Payment Trends

The optile Merchant Forum 2019

On May 21-22 we welcomed our customers to the first optile Merchant Forum. Under the motto “Exchange. Engage. Inspire.”, we discussed current important payment topics,… Read more

Payment Trends

Diversifying Checkout for Your Travel Business

The travel industry is continuously growing and evolving. Businesses face immense competition and must adapt in the face of digitalization and technological disruption. To do… Read more

Press Releases

Higher Card Acceptance Rates with optile’s BIN Rules

Regulating transaction flows with the blocked and preferred BIN lists allows for a more detailed optimization of both transaction costs and payment success rates, which… Read more

Press Releases

optile scoops top employer award for mid-tier German companies

optile scoops top employer award for mid-tier German companies   In collaboration with Kununu, FOCUS-Business named optile as one of the most attractive places to… Read more


MRC European Conference

The world renown conference for fraud, risk, and payment professionals known as MRC European Conference will be taking place from 13th – 15th of May… Read more


Money 20/20

Taking place on the 3d – 5th of June in Amsterdam, Money 20/20 Europe is one of the most significant events covering innovations in payments and… Read more

What’s Next?


Your unified payment experience starts here.


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