Gen Z – New Generation of Buyers
Born approximately between 1995 – 2010, Generation Z is growing up with the internet, online shopping, and most importantly, smartphones. It comes as no surprise that they welcome fast, convenient technologies like mobile wallets, peer-to-peer payments and other similar innovations. They want an immediate and highly personalized shopping experience. An online, especially social media, presence of your business is almost a must to attract their attention.
Accenture reports that 69% of ‘GenZers‘ use mobile banking apps almost daily, vastly outnumbering the 17% of Baby Boomers doing the same.
Estimated to become the largest customer group this year, Gen Z pushes businesses to adapt quickly to their growing demands. In the end of the day, the way you cater to Gen Z can make or break your business.