Today after beginning its journey in 1999, MediaShop AG is an international TV shopping platform operating in over 40 countries worldwide. They provide DRTV (Direct Response Television) advertising to 172 TV channels with hundreds of hours of product advertising on a daily basis which reaches more than 150 million consumers. MediaShop’s comprehensive portfolio includes the latest kitchen, household, leisure, fitness, wellness, and beauty products.
The bulk of their sales are through two main channels: television advertising, which triggers their call center sales, and e-commerce. However, with the television advertising industry decreasing in intensity and the online space booming, they decided to strengthen their online presence with a vision to ultimately unify the payment processes for their e-commerce and call center sales.