At the end of the day, a successful merchant relies heavily on the end-customer completing their purchase. A cumbersome checkout and faulty payment processing can jeopardize business revenue.
A POP is critical to making the payment experience a hassle-free one by reducing the number of checkout steps and supplying an engaging payment page. Integrating with a POP guarantees a secure, unified, and consistent experience regardless of device or channel. Meanwhile, built in analytics and optimization capabilities help to create context-based, engaging customer journeys.
Besides, the tokenization capabilities of POPs provide an extra level of security for shoppers. More importantly, in order to safely handle and store sensitive customer data, POPs should also be PCI DSS compliant. Along with fraud protection, this also enables the delivery of a one-click payment experience for registered customers.