One-Click, Express Checkout and Co
One of the biggest advantages of buying things online versus the traditional retail shopping is a quick access to the products or services on-the-go, no matter where your customers are. Still, customers want to invest their time in shopping itself rather than waste it on a cumbersome checkout. Amazon realized that fairly early and quickly patented their OneClick payment. This was without a doubt one of the big reasons why Amazon has become the ecommerce giant they are nowadays. In 2017, Amazon’s patent for the OneClick checkout has expired. Now, implementing one-click feature yourself is undeniably of the best things you can do to delight your customers.
Payment methods that allow express payments also speed up the customer journey. PayPal, AndroidPay and ApplePay, being the most popular of the kind, function as online wallets, which are usually connected to customers’ bank accounts. They enable effortless payments without having to fill out any annoying forms.
In case of PayPal, although they usually require login in a separate window each time you intend to use it for a payment, they now have implemented the OneTouch feature. Once activated in a PayPal account, OneTouch allows you to just click on a single button to purchase a product online, without any other tediousness that might occur during a regular payment process. Being quick, effortless, and familiar, this is a great way to win new customers and delight your recurring ones.